1. Introduction

Thank you for playing our games! Your privacy and security are of great importance to us. We are focused on giving you the best possible experience, without compromising the information you are sharing with us by using our games, which we collectively call services. This policy is meant to give you a detailed description of how we handle your data and how you can manage it.

You should read this policy in full, but here is a short summary of the most important points:

We are collecting your data to provide access, improve, understand, customize, support and market our services. We are not in the business of selling personal data.

To provide access to our services you are creating an account with us and are sharing your username, email and password. Your email is used for account recovery purposes, as well as support and notifications.

By using our services we receive some personal information automatically from you such as your IP address and the type of the device you are using.

With your consent we may offer you personalized content such as ads or in-game features. Our services provide an opt-out from the above either through your account settings or through our support.

We are using third party analytics solutions such as “Google Analytics” to improve our services and offer you a better experience.

If we make any material changes to this policy, we will notify you beforehand. Your continued use of our services after the effective date of the changes will be subject to the new policy.

You can always contact us at privacy@madmoo.com or through our support channels if you have any questions about this policy, how we treat your data or the exercise of your legal rights regarding said data.

2. Data that we collect
2.1 Data you provide to us

In order to create your account and provide our services we need to collect and process certain information supplied directly by you. Depending on your usage it may include:
Basic account information

In order to use our services you provide us with an email, username and password. These are all stored to create your account and provide you with the necessary access. Your email is used for account recovery purposes as well as for contacting support. Your username might be displayed to other users as part of our services.
Payment information

You may provide us with payment information in order to purchase premium items in our services. We do not collect and process payment data directly so depending on the payment method of choice different policies may apply. The data is stored for legal reasons, to comply with tax regulations in different countries and to provide necessary support. It may include: country, ip address, billing address, msidns, transaction ids and dates of payments.
Information and content you explicitly provide

We store the content and information you explicitly provide when using our services. This can include chat messages, forum messages, comments, messages between users, profile pictures or avatars, and similar data.
Customer support

You may give us additional information related to your usage of our services, including screenshots, copies of your messages and additional contact details so that we can provide you with the necessary customer support.

2.2 Additional data we receive about you

With the usage of our services you generate additional data which we store and process such as:
Information about your account and progress

By using our services you generate data related to your account, such as game progress, experience gained, items purchased, content unlocked and interactions with other users.
Device information

By using our services we automatically collect your ip address, data about your device, such as device name, unique device identifiers, operating system, browser type, language and country, hardware versions, connection speed, pages visited. We use this data to ensure the performance, correctness, security and reliability of our services.
Cookies

Cookies are small pieces of data that are stored on your device. We use cookies and similar technologies to operate our services. We use session cookies to identify you temporary. These are a specific type of cookies only stored during the active usage and once you stop using our service by logging out, closing your browser or closing the mobile application the data is being erased. Cookies are also used to provide a “Remember Me” feature, which allows you to login to our services without providing your username or password. Additionally we may use cookies to store simple preferences inside our services such as language choices, menu positions and content personalization. Cookies can also be used to measure our marketing campaign effectiveness. Finally cookies are used to investigate frauds or other prohibited activities. You can delete your cookies at any time through your device settings. However, keep in mind, that some features of our services may not function properly in this case.
Web beacons

Web beacons, also known as “tracking pixels” are small images that may be used to measure our marketing campaign usage and effectiveness, count visits, as well as tracking whether an email has been opened.

2.3 Data we collect from other sources

We may obtain information from other sources and combine that with information we collect through our services. For example, when you register for our services with your account in a social network such as “Facebook” and their “Facebook Login” feature, we will obtain access to your name, profile picture and email in accordance with the authorization procedures of “Facebook”. Other similar sources may include “Google Sign-In”, “Google Play Games Services”, “iOS Game Center”.

2.4 Analytics information

We use our own internal and 3rd party solutions to gather and aggregate analytical data in order to improve the performance, marketing efforts, health and quality of our services. The main 3rd party solutions which are in use include: “Google Analytics”, “Firebase Analytics”, “Hotjar”, “Branch”, “Firebase Crashlytics”, “Unity Analytics”, “Facebook Analytics”. All of the 3rd party solutions adhere to the latest data protection laws and best practices.

3. Social sharing features

Our services may offer social sharing features and other tools such as the “Facebook Like” button, which lets you share data generated by using our services in “Facebook”. The use of such features and how they handle your data depends on the privacy policies of the social network in question.

4. Push Notifications

With your consent we may send push notifications to your device to provide service activity information, service updates, promotional communications and other related messages. You can deactivate push notifications by changing your notification settings via your device.

5. How we use your data?

We use your information to provide you access to our services, to ensure their proper function, to enrich your user experience and deliver the best quality we are capable of, as well as improving our marketing efforts and business model.
Your information is collected in order to:

Let you play our games

Make more and better games

Provide a stable, secure and pleasant experience for everyone

Ensure fairness and prevent frauds

To communicate with you

To provide user support

Optimize our business

Optimize our marketing efforts

Verify and confirm payment transactions

Provide products and services that you request

Send you service related communications

Send you information about new services

Provide social features as part of our service

Enable you to communicate with other users of our services

Monitor the usage of our services and analyze emerging trends

With your consent provide you with personalized ads if the service supports them

6. How is this data shared?

When you register for our services, we create a basic profile which is available to other users. Information shared may include your username and/or character name, country as well as additional information you explicitly provide yourself for sharing with other users. Additionally with the usage of our services data such as rankings, points, experience, items and similar may be shared with other users viewing your profile.

6.1. Non public information
6.2. 3rd party analytics services
6.3. 3rd party services with your consent
6.4. Information that is shared to protect our services and comply with the laws

6.1. Non public information
We will not share the following in public:

Your email address

Your password

Your IP address

Your device name, operating system, browser type

Your payment information

6.2. 3rd party analytics services

We may share personal information with 3rd party services for analytical purposes, such as: “Google Analytics”, “Firebase Analytics”, “Hotjar”, “Branch”, “Firebase Crashlytics”, “Unity Analytics”, “Facebook Analytics”. All of them adhere to the latest privacy laws and best practices. For a full list see the “3rd party partners” section.

6.3. 3rd party services with your consent

We may share personal data with 3rd party services, where they exist, with your consent. For example, for serving personalized ads we will require your consent before serving them.

6.4. Information that is shared to protect our services and comply with the laws

We reserve the right to share your data when we have a good-faith believe that the law requires us to do so, when it is necessary to prevent, detect and address fraud, unauthorized use of our services, violations of our terms and conditions or other harmful illegal activity, to protect our users.

7. What is our legal basis for processing the data?
We collect and process data in the ways described above:

as necessary to provide our service to you

consistent with your consent, which you may revoke at any time through your profile settings or contacting our support

to protect your vital interests and those of others

as necessary to comply with our legal obligations

as necessary for our legitimate interests, including our interests to provide high quality, safe, personalized and profitable services to our users, unless those interests are overridden by your interests and fundamental rights and freedoms that require protection of personal data

8. How can you exercise your rights?

To exercise your rights you can always contact us at privacy@madmoo.com or through the support channels of the service you are using.

For managing your account information you can use the profile settings feature in our services.
You have the right to:

opt out of marketing emails

opt out of targeted advertising where applicable

opt out of push notifications

access the personal data that we hold about you in a portable format

rectify your personal data, where applicable

to request the deletion of your personal data

We will respond to all privacy related requests in a timely fashion. If you have an unresolved privacy or data use concern you may contact your local data protection authority.

9. Data retention

We retain your data for as long as your account is active or is needed for providing you with our services.

We may hold on to your data for extended periods of time in order to comply with laws, legal requests, governmental investigations, or investigations of possible violations of our terms and policies, or otherwise prevent harm. In order to comply with tax regulations your payment data is retained for at least 2 years.

10. Children and our services

Our services are not directed towards children, and you may not use them if you are under the age of 18. You must also be old enough to consent to the processing of your personal data in your country. We do not knowingly collect, target or allow the use of our services to persons under the age of 18. If you are under 18, please do not use our services and do not send us any personal data. If you believe that we might have any data from or about a child under the age of 18, please contact us.

11. 3rd party partners

Google Analytics

Hotjar

Unity Analytics

Facebook Analytics

Firebase Analytics

Firebase Crashanalytics

Branch.io

OneSignal

12. Changes to this privacy policy

We may revise the policy infrequently and if we make a material change we will notify you beforehand. By continuing to access or use our services after those changes become effective, you agree to be bound by the revised Privacy Policy.

13. Contact us

Sonia Nero, Madmoo Inc

Cedar Hill Crest, Villa, Kingstown

St Vincent and the Grenadines, West Indies

22753 IBC 2015