Milan: Place of Fashion

Some people will tell you that Paris is Europe’s very own fashion capital. We can see why. French girl style is a category all on its own, known for laid back chic and the popularisation of the Breton stripe. But when it comes to high fashion, designer must-haves, and beautiful bloggers, there is only one place to live la dolce vita.

Italy is one of the most elegant places in the world, and Milan is the home of those with a fashion-forward edge.

Dripping with glamour and style, Milan is the only place for the truly stylish. Has it always been this way? What does Milan have to offer that other cities don’t? How is Milan launching into the fashion future in the weird world of 2020? Here are just a few reasons why you will want to spend some time in Milan if you love to keep up with the fashion pack.

A History of Style


Milan isn’t a new kid on the block when it comes to being a world leader in looking great. Luxury goods have been produced here since the Renaissance, with the Milanese people having always been very fashion-conscious. Inspired by French tastes with a twist unique to Northern Italy, the city has long been home to creators of wearable and popular style. From tailors and seamstresses to the designers of the present day. A popular shopping destination since the 1970s, Milan has a reputation for glamour while also being more affordable and therefore accessible than many other high fashion cities such as Florence, Paris or Rome.

Home of Design


Even if certain fashion labels were founded in other cities, many have made their home in Milan. You only have to spend a day in this thriving city to see why. Fashion houses such as Armani, Miu Miu, Missoni, Valentino and Versace all thrive on Milan’s inspiring surroundings. Even Dolce & Gabbana are here – hence the sheer amount of people you will see looking practically perfect on the streets of Milan.

Stylishly on Show

As though there isn’t enough daily style on show in Milan, you may want to try and time your visit to coincide with Milan Fashion Week. While these incredible events are held world over, Milan’s is truly something special. Beginning in 1958, you can see the work of designers such as Gucci, Prada, Versace and more. Set in the glamorous Milanese surroundings, from the catwalk to the exhibits, this is the perfect place to soak up the sheer style power this wonderful corner of the world has to offer.

Blog Appeal

Are you an aspiring fashion blogger or do you just follow them on Instagram? So many exciting young style bloggers base themselves in the thriving hub of Milan. Famously stylish bloggers include Valentina Marzullo, who shows off her own tastes and the beauty of her chosen city. Another gorgeous lady, influencer Veronica Ferraro, works with brands such as Louis Vuitton, Fendi and Chanel, and her blog, The Fashion Fruit, is the second most read blog in Italy. Erika Boldrin of My Free Choice offers a more naturally chic view of life as a Milanese fashionista. No matter what your personal look, there is a whole world of choice to be found in Milan, as these ladies show us in their gloriously filtered photographs and witty writing.

Street Style

Home to many of Italy’s major fashion brands, Milan is the ideal location to indulge in luxury shopping. The Galleria Vittorio Emanuele II is a great starting point to any shop ’til you drop session. Cementing Milan’s fashion capital status, this glass-ceilinged arcade is bright and beautiful and filled with cute cafes and boutiques such as Louis Vuitton. You will also find Gucci and Prada among the high-end stores. Alternatively, the Quadrilatero Della Moda offers an even more sophisticated and high-class browsing experience, known as one of the top shopping districts in the world. Make sure to bring your credit card!

The Future of Fashion

In this modern-day of often being at home and feeling uncertain, expressing ourselves and feeling positive about our style choices can make a day feel truly special. Milan remains a byword for fashion and self-expression, continuing on in 2020. With shows by Fendi and Ferragamo reviving the catwalk, this city is making sure the world knows – Milan is here to lead the way into a sensationally stylish new normal.

Put on your best outfit and strut the streets. If you adore fashion, you won’t want to miss out on visiting magical Milan

Image by chummels via Pixabay